White Paper (from http://www.stelzner.com/copy-g-HowTo-whitepapers.php)  The term white paper is an offshoot of the term white book, which is an official publication of a national government. A famous white paper example is the Winston Churchill White Paper of 1922, which addressed political conflict in Palestine.

A white paper typically argues a specific position or solution to a problem. Although white papers take their roots in governmental policy, they have become a common tool used to introduce technology innovations and products. A typical search engine query on "white paper" will return millions of results, with many focused on technology-related issues.

White papers are powerful marketing tools used to help key decision-makers and influencers justify implementing solutions.